6 Most Popular Niches on Pinterest

Pinterest can be a gold mine for businesses. The popular social media platform has millions of daily users. And like all social media sites, some niches are much more popular than others. 

So, which niches are most popular on Pinterest? Here, we’ll look at some of the niches you’ll want to consider when you’re thinking of using Pinterest for business.

Beauty

When it comes to the most competitive and profitable niches on Pinterest, beauty is a major player. From beauty hacks to makeup and jewelry to skincare – lots of consumers use the site to discover new beauty trends and products. 

You’ll find it easy to market your beauty business on Pinterest. The majority of users are female, making it the best social media platform for beauty businesses.

Home Décor

Another niche in high demand on the platform is home décor. For this reason, it is particularly popular for drop shippers. However, it could also be great for interior designers, decorators, and home stagers. 

Just some of the popular home décor search terms include home décor ideas, home décor kitchen, and home décor on a budget. There are a staggering 60.5 million users following the home décor niche on Pinterest.

Food and Recipes

Pinterest is a great platform for those in the food sector. Whether you bake cakes, prepare wholesome meals or focus on vegan-style products, Pinterest is a great platform for marketing yourself. 

There are approximately 31 million users following food and recipe-style content on the site. Some of the most popular searches include food recipes, food cravings, food photography, and food presentation.  

Celebrities

People love discovering more about their favorite celebrities. So, it’s unsurprising the celebrity niche is a competitive one. There are 16.5 million users following celebrity-based content on Pinterest. So, if you’re looking to focus more on celebrity gossip and becoming a celebrity influencer, it’s a good platform to utilize. 

Top celebrity search trends on the site include celebrity updates, gossip, style, lifestyle, and fashion. 

Landscaping

Landscaping is a really popular niche on Pinterest. Users frequently use the platform to find inspiration for their yards. This means it can be a lucrative platform for landscape designers and those offering gardening-based products. 

There are around 27.2 million users following gardening content on the site. Just some popular search terms include landscaping ideas, landscaping with rocks, and landscaping a front yard on a budget.

Travel

Finally, another popular nice is travel. A huge 52 million users follow travel-related content on Pinterest. Most people love to travel, and the site is great for finding images of all kinds of destinations. Whether you sell vacations or you offer travel-related products, getting your business onto Pinterest could prove extremely lucrative. 

Some of the top travel search terms on the site include travel quotes, essentials, and destinations. 

This is just a very small collection of the most popular niches on Pinterest. The truth is, any niche can be lucrative on the platform. So, no matter what type of business you’re running, setting up on Pinterest can be a great move. 

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