As an affiliate, you’re always going to have a lot of competition. Not only are you competing with others who are selling similar products, but there may be dozens, hundreds or even thousands of serious affiliates who are selling the EXACT same product as you are.
How do you beat your competition? By adding value to any affiliate offer you promote. This means providing some sort of a bonus – a freebie – to anyone who buys an offer through your affiliate link.
Here are 17 ways to do exactly that…
1. Offer a Free Report or Guide
The key to this strategy (and with all bonuses) is to offer something that works alongside the main offer. In other words, the two products shouldn’t just be related – ideally, they should be something that people use together to achieve a goal or complete a task.
For example, let’s suppose you’re selling a bodybuilding guide. You might take the nutrition information in the guide and use it to create a set of meal plans and recipes. Thus, the main product and your bonus work in tandem to help bodybuilders achieve their goals.
One thing to note here: even if you’re offering an “ebook,” don’t call it an ebook. That’s because the word has a low-value connotation, and so prospects may not see much value in your bonus.
Instead, offer a report, guide, system, formula, blueprint or something similar. It’s still an “ebook” in the traditional sense, but the name change boosts the perceived value of your bonus.
2. Provide a Supplemental Video
Another valuable bonus you can offer is a video. This works alongside just about any type of product, from info products to physical products.
· If you’re selling a cookbook, then provide a supplemental video showing how to cook the recipes outlined in the cookbook.
· If you’re selling a physical product that requires assembly – especially if the instructions aren’t that great – then you can provide a step-by-step video showing how to assemble the product.
· If you’re selling a piece of exercise equipment, then you can provide a video demonstrating how to perform a wide variety of exercises using that equipment.
· If you’re selling something like a dog-training guide, then you can provide a video showing people how to perform the obedience commands outlined in the guide.
3. Give Access to a Membership Site
A membership site is a high-value bonus, which means this sort of offer serves as a good way to boost your conversion rates.
There are a few different ways to set up your membership site, including:
· Vault-style membership, where you give all the information instantly to members.
· Monthly membership site, where you send members fresh content each week (or each month) indefinitely.
· Fixed-term membership site, where you drip-feed content for a predetermined amount of time (such as three months, six months, etc.).
One of the benefits of offering a membership site as a bonus is that it gives you a chance to follow up with your buyers repeatedly to offer fresh content while simultaneously promoting related offers. That’s why a fixed-term membership is your best bet, as you can follow up repeatedly, and yet you don’t have to commit to sending new content indefinitely every month.
4. Offer a Webinar Seat
Live events tend to have a high perceived value, which is why a webinar is a good choice for a bonus. This type of bonus works well during a launch special, a flash sale or some other special event, as you can hold the webinar a few days after the event ends. You can then offer the recordings/replay as a bonus to future buyers.
5. Give Away an Audio
An audio tends to have a higher perceived value than a text product, which again makes it a great option to offer as a bonus. This is particularly true when the product could benefit from an audio.
Here’s the classic example: if you’re selling a language-training course, then you can provide a supplemental audio with common phrases.
Or if you’re promoting a stress-reduction guide, you can offer a guided meditation to anyone who purchased the guide through your affiliate link.
6. Offer Free Installation/Support
Are you selling apps, plugins or other software? If so, and if the company doesn’t offer installation as part of the package, you can offer free installation as a bonus. This works particularly well for scripts that require customization, such as if you’re selling membership site scripts.
Note: If you offer a service like this, just be sure your commission rate justifies the time you’ll spend performing the service. For example, if the service takes 30 minutes and you’re making a $500 commission, that’s well worth your time. On the other hand, if you’re making a $25 commission, that’s likely not worth it (especially if you put any money into advertising the offer).
Which brings us to the next way to add value to an offer…
7. Provide Feedback/Coaching
This is a premium bonus that you can offer for high-ticket products (or services). For example, if someone has joined a copywriting membership, you can offer a free sales letter critique to anyone who purchases through your link.
8. Offer an Ecourse
Another good bonus to offer is a multipart ecourse delivered by email. Not only does this carry a higher perceived value than a report or ebook, it also gives you the opportunity to follow up repeatedly with your customer.
For example, if you’re selling a beginner’s competition bodybuilding guide, then you might offer a supplement 10-part ecourse that teaches people how to prepare for a competition (meaning you share tips and tricks not offered in the guide). Every week you can send a new lesson, as well as a promo for a related product or service. As long as you keep sending great information, you’ll have satisfied customers who’ll keep opening your emails (which means they’ll see your backend ads and offers).
9. Share a Checklist
If you’re promoting an infoproduct –especially one that teaches a complex or multistep process – then a checklist makes a good bonus.
· If you’re selling a travel guide, then you might offer a packing checklist.
· If you’re selling a guide about how to set up an online business, then you can create a checklist that summarizes all the steps.
You can also sell checklists to go alongside physical products. For instance, if you’re promoting prepackaged/precooked diet meals, you might offer a dieting checklist that summarizes what all the person needs to do to start losing weight.
10. Provide a Gear or Resource List
Some niches naturally require a lot of gear or resources to get started. Many people find it overwhelming to go through all the research to identify the best tools, gear or resources. That’s why this sort of list is so valuable, as it saves people time and points them to the best solutions.
For example, if you’re selling information about how to set up an online business, then you might provide a gear list that includes platforms, resources and tools such as recommended payment processors, autoresponders, content management systems, social media tools, keyword tools and more.
TIP: To make this gear list valuable, offer multiple recommendations for each category, and let users know which recommendation is right for them. E.G., “If you don’t plan on having affiliates, then the ABC payment processor is a good choice. If you’re going to run an affiliate program, then XYZ is your best option…”
11. Offer “Cliff’s Notes”
The idea here is to create a short summary of a longer guide or course. People who are in a hurry can get the gist of the guide quickly, and as needed, they can turn to the full guide to get more information.
If you decide to offer this sort of product as a bonus, be sure to get written permission from the product owner. Let them know that the only people who’ll ever get this guide are people who buy the product. In other words, assure the vendor that this benefits them too, and that offering this bonus will boost sales rather than dilute them.
NOTE: If a vendor refuses to give you permission, don’t argue with them or try to persuade them otherwise. Thank them, and then create an acceptable bonus and get to work promoting the offer.
Here’s the next idea…
12. Distribute Worksheets
If you’re selling an infoproduct that teaches a process and/or requires the user to do some thinking or planning, then a worksheet or workbook makes a nice bonus. That’s because this sort of tool helps people take action on the information they’re learning.
For example, if you’re promoting a guide that helps people set up an online business, then you might include worksheets such as a niche-selection worksheet and a customer-profiling worksheet as bonuses.
13. Offer Templates or Swipes
Another good tool to help people take action is a set of templates and/or swipes.
For example, if you’re selling a copywriting course, then you might offer a set of both templates and swipes such as:
· Various sales letter templates.
· Headline swipes.
· P.S. (postscript) swipes.
· Transition swipes.
· Guarantee swipes.
· Bulleted benefit list swipes.
· Call to action swipes.
The buyer can use an overall sales letter template to get started, and then use the various swipes to help them fill in the blanks.
14. Give Away a Planner
Most “how to” infoproducts teach people what to do in a step-by-step manner, but many of them don’t provide any sort of timeline or planner. You can add value to a how-to product by offering a planner that tells people exactly what to do on various days.
For example, if someone is looking to set up blog, drive traffic to it and monetize it, you can offer a 30-day planner that tells them which steps to take on which days.
15. Offer Software/Apps/Plugins
Software and apps tend to be high-value bonuses, which again makes them good options for adding value to an offer.
For example, if someone purchases a search engine optimization guide through your affiliate link, you might offer them an SEO plugin for their WordPress blog.
Another example: if someone purchases a weight-loss course, you can offer them a meal-planning app as a bonus.
16. Provide Access to a Community
The idea here is to give people access to a private forum or group where members can get peer-to-peer support and advice, as well as valuable information from you.
For example, if you’re selling car-restoration video guides, you can set up a members-only forum for people to ask questions as well as show off their restorations. For instance, you might have a member who’s having troubles installing the upholstery without wrinkles or bumps, so they can turn to the group to ask for tips and tricks.
Another example: if you’re selling quit-smoking information, you can set up a group where members can get practical advice as well as motivation and support as they work on quitting.
17. Ship a Physical Product
This is an idea that works well for high-ticket purchases. Your physical product can come in the form of an infoproduct – such as a guide, a workbook, a DVD or similar – or it can be another type of product.
For example, if you’re selling high-end gas grills, you might offer a BBQ tool set and cookbook to anyone who purchases through your link.
Or if you’re selling a debt-management course, you might offer a “get out of debt” workbook to help people create a budget and pay off their high-interest loans first.
Now a few parting thoughts…
As you can see, there are a whole lot of ways to add value to an affiliate offer. The key is to do your research to determine what your audience wants. That way, you’ll have an in-demand, valuable bonus that’s sure to boost conversions!